Sunday, September 30, 2012
A new survey of UK smartphone and tablet owners shows that mobile is helping to drive an increase in impulse buying,
particularly for clothes and music.
Almost one-fifth (17%) of respondents to the Rackspace survey said that mobile devices have increased their impulse purchases.
71% of this group said that the main reason for the increase in spending is that the process is so simple and the technology is so easy to use, while
27% said that the experience of shopping with smartphones and tablets is better than shopping in-store.
Clothes are the most popular impulse buy for 41% of mobile shoppers, followed by books (35%), music (32%) and fast food or takeaways (14%).
Saturday, September 29, 2012
New research from Econsultancy and Adobe - found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.
The survey of 650 marketing professionals also found that 64% of businesses use social for brand awareness, 44% for marketing campaigns and a quarter (25%) for customer service.
The Quarterly Digital Intelligence Briefing: Managing and Measuring Social examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today.
A new study conducted by Kenshoo and Resolution Media found that despite the fact that they make up a minority of Facebook users (42%), men produce 60% of all ad clicks on the social network.
They also cost less to reach as well, with the average CPM and CPCs for males being 16 cents and 51 cents, respectively, versus 20 cents and 68 cents, respectively, for females.
Marketers seem to be clued in to the male-female dynamic on the world's largest social network: they're allocating more of their Facebook budgets (53%) to males than they are to females (47%).
The study looked at 65bn Facebook ad impressions and 20m clicks over the course of the last year.
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. So how do you get any attention for your name with such a small image and nobody clicking it? This article describes how commercial websites can benefit the most from image search.
Google Image Search
Friday, September 28, 2012
There is a lot of advice out there on how to deal with
negative comments online from your customers – typically it comes down to apologizing and offering a solution, just like with any medium through which complaints may be lodged. Yes, it might be more public than an angry phone call, but it isn’t a particularly jarring process. But what about if an employee complains about your business? Or one of your affiliates grinds an axe online? How do you approach that situation in a way that doesn’t get you on the news, as the Chicago Association of Realtors unfortunately could not avoid?
From your computer (Twitter.com):
Click on "Change Header"
You will be sent to look for a photo on your computer, select your favorite.
Zoom in if you wish and click "Save" You will now have your header configured!
Configuring through Mobile:
Go to "Me" in the bottom right corner of the Twitter App.
Select the cog. This will open your settings and "edit profile."
Select "Edit Profile."
Click on Header.
Take photo or choose existing and save.
Savvy B2B Embraces Social Media
This column will address not only why businesses operating in the Business2Business space should take social media seriously but also – and more importantly – how to leverage social media to build a B2B brand.
In the coming months, I’ll discuss how an effective Business2Business social media strategy plays a role in branding, addressing hands-on topics like:
- Creating B2B Brand Ambassadors with Social Media
- Using Social Listening to Strengthen Your B2B Brand
- How to Protect Your B2B Brand on Social Media
- Using Social Media to Tell The Story of Your Brand
- Making Your B2B Brand Personality Come Alive
Get Out of the Desert
Ultimately, social media for B2B branding is about bringing new life to your business. It’s about getting out of the Sahara and into a refreshing environment where connections and communities help Business2Business brands thrive.
Some of the critical goals of B2B branding via social media include:
- Building better relationships with partners, prospects and customers.
- Attracting prospective customers and compressing sales cycles.
- Monitoring competitive positioning and ensuring you’re ahead.
- Establishing thought leadership in your industry.
- Building brand awareness and preference among decision makers.
Read Full Article Here
Thursday, September 27, 2012
Community Manager: Operates from deep within the company, managing customer relationships with a brand or product, and each other. Potentially she can be a fully Enterprise Community Manager, involved in facilitating efficient inter-team and staff communication and collaboration. She is focussed on the flow of information and knowledge, strengthening relationships and promoting productive collaboration, which may include moderation and hosting of both micro- and macro-events on the company’s community platform. Placement within the Organisation chart is more likely to be connected to Editorial, Product development, Business development, and Marketing.
Social Media Manager: Operates from the edges of the company, managing brand recognition and reputation outside of the scope of the brand website. He is focused on listening and evaluating brand perception, planning campaigns and promotional material or initiatives to promote the company’s message, building and leveraging social networks on social platforms such as Twitter and Facebook to facilitate depth of communication. He will usually be found within the Organisation chart connected to Marketing, PR, and Sales.
Another aspect of the blurring and overlap in roles is the type of organization doing the hiring -- what is the business focus for the role? Business-to-business (B2B) and consumer companies have very different requirements. In consumer organizations, the community focus is individual consumers, and consumers generally frequent public social media channels with broad reach and large numbers. On the other hand, B2B organizations focus on building customer intimacy using channels such as online communities, customer councils and executive briefing centers along with offline outreach. For B2B, the desired relationship is deeper, just as the purchase cycle may be longer, revenue potential much greater and the depth of engagement (think suppliers and partners as well as customers) may be much greater and more complicated. In B2B organizations the social media manager is part of marketing and PR, facing outward for the most part. The B2B community manager has some outward responsibilities, but is connected to more core operations at the firm.
These distinctions are especially visible in the success measures for each role - the key performance indicators. Of course, both roles may share responsibility for a number success metrics and will need to partner effectively to deliver results. Here is a short tabulation of key B2B success measures, the role involved and the organizational accountability path.