Wednesday, May 30, 2012

Why Online Brand Marketers Better Get an Interest in Pinterest, Fast

If you’re a marketer or advertiser specializing in online sales and are reliant on e-commerce to sustain your business and you’re not on Pinterest, to quote Kool & the Gang “Get Down On It.”
English: Red Pinterest logo
A few months ago I wrote of the need for brand managers to get “pinterested” due to the fact that women, AKA the one responsible for the majority of household purchase decisions has “developed an affinity for the latest and greatest social media platform.”
It would also appear that those in the e-commerce world better also get “pinterested” if they have not already.
Recently, Shopify, an e-commerce platform utilized by thousands of online businesses, analyzed data from 25,000 of their online “stores” and what they found was enough to make any e-marketer sit up and take a very vested interest in Pinterest.
Their analysis showed that traffic coming from Pinterest is as much as that coming via Twitter. Pretty impressive given the “youth” of Pinterest compared to the more “aged” Twitter.
But it gets better.
Their analysis also showed that when a customer makes a purchase after coming over via Pinterest, they spend on average twice as much if they had come via Twitter or Facebook.
Cue the obligatory infographic and also check out the stats Shopify threw in re:  the fact that the daily number of Pinterest users has risen by 145 percent since January 1, 2012 and how Pinterest is now the third most popular social network in the world, having passed LinkedIn.

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