Here is a comprehensive view on the Indian consumers’ behavior and brand preferences when it comes to online grocery buying. In the SOGS Report: India, findings have been presented in terms of four broad parameters:
1. Who is buying groceries online? – SOGS report dives into demographic details of the shoppers, like gender & age.
2. Where are the buyers coming from? (With the current report restricted to the National Capital Region)
3. When they are shoppers buying the groceries?
4. What categories and brands are they buying? – Comprehensively explores categories and sub-categories and the top selling brands within them.
You can download the SOGS report from here.